SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND

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	<title>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</title>
	<link>https://serenewong.com</link>
	<description>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</description>
	<pubDate>Mon, 20 Nov 2023 01:25:09 +0000</pubDate>
	<generator>https://serenewong.com</generator>
	<language>en</language>
	
		
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		<title>index</title>
				
		<link>https://serenewong.com/index</link>

		<pubDate>Sat, 19 Dec 2020 19:56:20 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/index</guid>

		<description>
	︎︎︎an award winning creative who merges design, storytelling and technology to make experiences that resonate.&#38;nbsp;Recently partnered with Instagram, Google, and Nike to create top secret things. Let’s chat!
	

︎︎︎ selected projects ︎︎︎

	
    	ALONEWITHME.AI(DEEPFAKE)

&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/37ffe89e742176aa07780da43c6ac46fbbd2ea3f5c7dcdcd28f132ac9ab67477/nav.gif" data-mid="93003756" border="0"  src="https://freight.cargo.site/w/600/i/37ffe89e742176aa07780da43c6ac46fbbd2ea3f5c7dcdcd28f132ac9ab67477/nav.gif" /&#62;

	
ADIDAS SPACE RACE(CAMPAIGN)

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IBM QUANTUM COMPUTING(WEBGL) 

&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9d3d18947bed16f3c6cd379f432f6883790f988c35c897418460e8a1d400a3e6/nav.gif" data-mid="93003739" border="0"  src="https://freight.cargo.site/w/600/i/9d3d18947bed16f3c6cd379f432f6883790f988c35c897418460e8a1d400a3e6/nav.gif" /&#62;


IG BRAND REFRESH(WEB)
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/09f1c50896ca40702cd4da5f9356d40519435bca2cfc637eece25a313d5aac8d/ig-nav.gif" data-mid="160986422" border="0"  src="https://freight.cargo.site/w/600/i/09f1c50896ca40702cd4da5f9356d40519435bca2cfc637eece25a313d5aac8d/ig-nav.gif" /&#62;


HINGE NFAQ(CAMPAIGN)

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SEEK CURIOSITY(AR INSTALLATION)

&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/2c80120b81153186a17d7de2fc1d93754cb010e41e97e0a38a74459b5ad63f3b/ezgif.com-gif-maker-1.gif" data-mid="93003544" border="0"  src="https://freight.cargo.site/w/600/i/2c80120b81153186a17d7de2fc1d93754cb010e41e97e0a38a74459b5ad63f3b/ezgif.com-gif-maker-1.gif" /&#62;


	︎︎︎let’s dive right into it︎︎︎
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	<item>
		<title>alonewithme.ai</title>
				
		<link>https://serenewong.com/alonewithme-ai</link>

		<pubDate>Sat, 19 Dec 2020 19:56:21 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/alonewithme-ai</guid>

		<description>


	01—
	ALONEWITHME.AI

2020 / DEEPFAKE / WEBGL / MACHINE LEARNING
	ROLE
CREATIVE DIRECTIONCREATIVE LEAD


CLIENT
SPOTIFYTHE WEEKND


	︎︎︎


A personalized generative experience powered by deepfake, machine learning and your Spotify listening data.&#38;nbsp;


	&#60;img width="1918" height="1064" width_o="1918" height_o="1064" data-src="https://freight.cargo.site/t/original/i/aab8a39e54b0b1641278bd1a1b8bc49e20be373f65034bedc7cfa02881f069f3/part-1.gif" data-mid="92915852" border="0"  src="https://freight.cargo.site/w/1000/i/aab8a39e54b0b1641278bd1a1b8bc49e20be373f65034bedc7cfa02881f069f3/part-1.gif" /&#62;

&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" data-mid="92644621" border="0" src="//freight.cargo.site/w/1000/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" style="width: 1097.52px; height: 731.773px; display: none;"&#62;

	
Concepted at the beginning of Covid, virtual experiences, and social isolation, comes an intimate listening experience with The Weeknd for his fans.&#38;nbsp;The Weeknd had just launched his new album and cancelled his tour due to the pandemic. We wanted to create a connection between the artist and fans by having The Weeknd commenting on their personal listening habits, and talking with them.&#38;nbsp;

	
	&#60;img width="600" height="923" width_o="600" height_o="923" data-src="https://freight.cargo.site/t/original/i/d3f94bcd9728a08a5fb29654d0bc9b83e9a53729dcf563c9bfa3cbc3c277ce5a/ezgif.com-gif-maker.gif" data-mid="92652291" border="0" alt="Access the experience through Instagram" data-caption="Access the experience through Instagram" src="https://freight.cargo.site/w/600/i/d3f94bcd9728a08a5fb29654d0bc9b83e9a53729dcf563c9bfa3cbc3c277ce5a/ezgif.com-gif-maker.gif" /&#62;

	&#60;img width="604" height="869" width_o="604" height_o="869" data-src="https://freight.cargo.site/t/original/i/715d59ee6a74f674cd389dec78ab12c4b1be60ffab96d0505aeb22af47658d20/Screen-Shot-2020-12-17-at-11.20.52-AM.png" data-mid="92652348" border="0" alt="Access the experience through Twitter" data-caption="Access the experience through Twitter" src="https://freight.cargo.site/w/604/i/715d59ee6a74f674cd389dec78ab12c4b1be60ffab96d0505aeb22af47658d20/Screen-Shot-2020-12-17-at-11.20.52-AM.png" /&#62;
	&#60;img width="520" height="926" width_o="520" height_o="926" data-src="https://freight.cargo.site/t/original/i/34ab876a9b1110888359c4d927af23d140c5e6a0dd56852d9acd5b189ccaba01/serenedoeeeeee.png" data-mid="92652338" border="0" alt="Access the experience through Spotify" data-caption="Access the experience through Spotify" src="https://freight.cargo.site/w/520/i/34ab876a9b1110888359c4d927af23d140c5e6a0dd56852d9acd5b189ccaba01/serenedoeeeeee.png" /&#62;
	
Get the invite from The Weeknd through socials or the Spotify app to enter the experience.


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ea50997b86f9f1ce42150d371945075e6a67219f05941ab25967df8a5938fd1/AWM-01.gif" data-mid="92659629" border="0"  src="https://freight.cargo.site/w/1000/i/7ea50997b86f9f1ce42150d371945075e6a67219f05941ab25967df8a5938fd1/AWM-01.gif" /&#62;

	&#60;img width="414" height="736" width_o="414" height_o="736" data-src="https://freight.cargo.site/t/original/i/462dd04dd7d0bc6ccc6d480c13915372a3a7d31182deb589f56e3850aa769f13/mobile-intro.gif" data-mid="92916827" border="0"  src="https://freight.cargo.site/w/414/i/462dd04dd7d0bc6ccc6d480c13915372a3a7d31182deb589f56e3850aa769f13/mobile-intro.gif" /&#62;
	&#60;img width="414" height="736" width_o="414" height_o="736" data-src="https://freight.cargo.site/t/original/i/6ea3556c0381217c988b4db2dedb775ecafe6d375ba2beeb6ff99d657e3ba89c/mobile02.gif" data-mid="92916505" border="0"  src="https://freight.cargo.site/w/414/i/6ea3556c0381217c988b4db2dedb775ecafe6d375ba2beeb6ff99d657e3ba89c/mobile02.gif" /&#62;
	&#60;img width="828" height="1472" width_o="828" height_o="1472" data-src="https://freight.cargo.site/t/original/i/b4eeb523c7169c23849f7329b500b5ffa1448a09923d6b67093a883e60d18844/Layer-1.png" data-mid="92660719" border="0"  src="https://freight.cargo.site/w/828/i/b4eeb523c7169c23849f7329b500b5ffa1448a09923d6b67093a883e60d18844/Layer-1.png" /&#62;
	&#60;img width="828" height="1472" width_o="828" height_o="1472" data-src="https://freight.cargo.site/t/original/i/16671dce55aa97c26cb3622f314d0ed8f131a072b92fd62cb2f7a1d4f997cd21/Screen-Shot-2020-12-17-at-2.50.23-PM.png" data-mid="92660721" border="0"  src="https://freight.cargo.site/w/828/i/16671dce55aa97c26cb3622f314d0ed8f131a072b92fd62cb2f7a1d4f997cd21/Screen-Shot-2020-12-17-at-2.50.23-PM.png" /&#62;


I managed our team across 
6 countries / 8 cities / 
6 timezones / and launched in 6 weeks while fully remote 🚀️


I directed Jam3’s first fully remote shoot and new production with our production partner in Montreal.&#38;nbsp;With remote shooting and deepfake video, combined with AI-powered audio, we created a digital version of The Weeknd. With limited footage and using webGL, we pushed technology to its limits to bring a unique experience for every user that has listened to The Weeknd on Spotify, in a way that has never been done before. 


    Sorry, your browser doesn't support embedded videos.

	
    Sorry, your browser doesn't support embedded videos.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77ba14e65854e84e62298d9aef4ea087ac4581d1b08fff3bfa7c21b69026e586/WKND-PART-2-FINAL-DESKTOP-.00_00_48_02.Still004.png" data-mid="92660964" border="0"  src="https://freight.cargo.site/w/1000/i/77ba14e65854e84e62298d9aef4ea087ac4581d1b08fff3bfa7c21b69026e586/WKND-PART-2-FINAL-DESKTOP-.00_00_48_02.Still004.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e54f507aa4ae6250eb0eae59f70f73112dd303efcf8f3bc6cf460431659b3ba/WKND-PART-2-FINAL-DESKTOP-.00_01_06_20.Still007.png" data-mid="92660966" border="0"  src="https://freight.cargo.site/w/1000/i/3e54f507aa4ae6250eb0eae59f70f73112dd303efcf8f3bc6cf460431659b3ba/WKND-PART-2-FINAL-DESKTOP-.00_01_06_20.Still007.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7e28871a10cf226828e1d2c98253ace89300dd120ada36a327356c6ed024d0b/WKND-PART-1-FINAL-DESKTOP.00_00_42_18.Still002.png" data-mid="92660998" border="0"  src="https://freight.cargo.site/w/1000/i/f7e28871a10cf226828e1d2c98253ace89300dd120ada36a327356c6ed024d0b/WKND-PART-1-FINAL-DESKTOP.00_00_42_18.Still002.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/025035000d86bad001d8bb13ea0d6eda610161eae8b209ffd46edc5e8d1d7639/WKND-PART-2-FINAL-DESKTOP-.00_01_01_12.Still006.png" data-mid="92660965" border="0"  src="https://freight.cargo.site/w/1000/i/025035000d86bad001d8bb13ea0d6eda610161eae8b209ffd46edc5e8d1d7639/WKND-PART-2-FINAL-DESKTOP-.00_01_01_12.Still006.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/81d8cf9f99c441cacb7e6c7abd8c62650407ede344a2747f9e02d89c6de00860/WKND-PART-2-FINAL-DESKTOP-.00_00_14_17.Still002.png" data-mid="92660963" border="0"  src="https://freight.cargo.site/w/1000/i/81d8cf9f99c441cacb7e6c7abd8c62650407ede344a2747f9e02d89c6de00860/WKND-PART-2-FINAL-DESKTOP-.00_00_14_17.Still002.png" /&#62;

	
	✨️ THE RESULT&#38;nbsp;The first brand to merge deepfake video, AI-powered audio, wild vfx, webGL, and user data to create a unique experience for each user. 

	👀️&#38;nbsp; FEATURED IN HYPEBEAST
ADWEEK
BILLBOARD
GENIUS
UPROXX
IMMERSIVE THINGS... and more


	✨&#38;nbsp; HONOURED


	1x One Show — Best of Discipline7x One Show — Gold1x One Show — Silver3x One Show — Bronze1x Cannes Lions — Gold1x Cannes Lions — Silver1x Cannes Lions — Bronze6x ADC Awards — Gold Cube1x ADC Awards — Silver Cube3x ADC Awards — Bronze Cube
	
	1x D&#38;amp;AD — Graphite1x D&#38;amp;AD — Wood1x ADCC — Bronze 
1x FWA FOTD1x Awwwards — SOTD1x Awwwards — Dev1x Webby1x Adweek — Best of Experimental1x Adweek — Honored1x Clio — Shortlist


	🖤️&#38;nbsp; THANKSECD &#38;nbsp;Adrian Belina / CREATIVE Branko Jass, Diego Tramontin, Rodeo / PRODUCTION Greg Benedetto, Ryan Kelly, Greg Meltzer(EP) / TECH William Chen(TD), Iran Reyes, Jacob Jang, Fran Abal, Mathis Biabiany, Edgard Zavarezzi


</description>
		
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	<item>
		<title>adidas space race</title>
				
		<link>https://serenewong.com/adidas-space-race</link>

		<pubDate>Sun, 20 Dec 2020 02:57:44 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/adidas-space-race</guid>

		<description>

	02—

	
ADIDAS SPACE RACE
2019 /&#38;nbsp;CAMPAIGN / SOCIAL MEDIA / COSTUME DESIGN

	ROLE
CREATIVE DIRECTIONCREATIVE LEAD


CLIENT
ADIDAS

	︎︎︎
	

One small step for Boostronaut, 
one giant leap for adidas.


&#60;img width="2384" height="2384" width_o="2384" height_o="2384" data-src="https://freight.cargo.site/t/original/i/35f4c0df5b84862a16cc7f26dc608f735eb67ee0cff5c35a7559a82fe8b32a21/shoe.png" data-mid="92917801" border="0"  src="https://freight.cargo.site/w/1000/i/35f4c0df5b84862a16cc7f26dc608f735eb67ee0cff5c35a7559a82fe8b32a21/shoe.png" /&#62;&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" data-mid="92644621" border="0" src="//freight.cargo.site/w/1000/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" style="width: 435.976px; height: 290.687px; display: none;"&#62;
	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/abc98038dfe319dde036f0054bcca528f14b95359ac231d09bb2d524a10315f7/EJslhSaU0AMtfMY.jpeg" data-mid="92661468" border="0"  src="https://freight.cargo.site/w/1000/i/abc98038dfe319dde036f0054bcca528f14b95359ac231d09bb2d524a10315f7/EJslhSaU0AMtfMY.jpeg" /&#62;

	
To celebrate and announce the new partnership between adidas and the ISS National Lab to experiment on materials and products above the atmosphere, I created the “Boostronaut” and directed a series of fun short clips to promote the partnership. &#38;nbsp;
	

	&#60;img width="3318" height="1820" width_o="3318" height_o="1820" data-src="https://freight.cargo.site/t/original/i/b4ebc78c7330f4f44b933fcb900c38fb2c5398645ad53aba5a2fac3345299049/EKQLDqPUEAAbyaD-2.png" data-mid="92661717" border="0"  src="https://freight.cargo.site/w/1000/i/b4ebc78c7330f4f44b933fcb900c38fb2c5398645ad53aba5a2fac3345299049/EKQLDqPUEAAbyaD-2.png" /&#62;


&#60;img width="2555" height="1459" width_o="2555" height_o="1459" data-src="https://freight.cargo.site/t/original/i/6841e6b6f7bfe0e282abc266291ebaca6183558abc5266c12c5722877a8e1585/tweet-1.png" data-mid="92917306" border="0"  src="https://freight.cargo.site/w/1000/i/6841e6b6f7bfe0e282abc266291ebaca6183558abc5266c12c5722877a8e1585/tweet-1.png" /&#62;
&#60;img width="2559" height="1459" width_o="2559" height_o="1459" data-src="https://freight.cargo.site/t/original/i/ef29d06cb124a65a715330b79aecc56d65c38b386b6000e588a08897f5302c42/tweet-2.png" data-mid="92917307" border="0"  src="https://freight.cargo.site/w/1000/i/ef29d06cb124a65a715330b79aecc56d65c38b386b6000e588a08897f5302c42/tweet-2.png" /&#62;
&#60;img width="2559" height="1460" width_o="2559" height_o="1460" data-src="https://freight.cargo.site/t/original/i/a18abf4d8997d0693cfc55fd478e04e1144dc853f5aabef16d737712867c7d97/tweet-3.png" data-mid="92917308" border="0"  src="https://freight.cargo.site/w/1000/i/a18abf4d8997d0693cfc55fd478e04e1144dc853f5aabef16d737712867c7d97/tweet-3.png" /&#62;
&#60;img width="2559" height="1459" width_o="2559" height_o="1459" data-src="https://freight.cargo.site/t/original/i/e172d36e0aa794572da41d24465c5a094c6a7160152c2c8fad75336517dfe739/tweet-4.png" data-mid="92917309" border="0"  src="https://freight.cargo.site/w/1000/i/e172d36e0aa794572da41d24465c5a094c6a7160152c2c8fad75336517dfe739/tweet-4.png" /&#62;

	SOCIAL“Boostronaut” arrived on Twitter, wearing a space suit I designed. The suit was inspired by elements from adidas sportswear and the new Ultra Boost 2020 sneakers. The persona is that of a fun-loving astronaut who has just returned from a long stint on the ISS and now wants to watch basketball — appearing courtside at NBA games.

	
I directed a series of promotional short videos which tell the story of UB20s in space 🚀️

	
	6 videos / 2 cuts / 6 formats / all for social consumption


    Sorry, your browser doesn't support embedded videos.


	Getting ready for the mission

	
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&#60;img width="1469" height="831" width_o="1469" height_o="831" data-src="https://freight.cargo.site/t/original/i/0210a09d1fc8e447b8d05a9db40aa089689249a1eaf55ba7af4af6e802c5d11e/gallery-2.png" data-mid="92730330" border="0"  src="https://freight.cargo.site/w/1000/i/0210a09d1fc8e447b8d05a9db40aa089689249a1eaf55ba7af4af6e802c5d11e/gallery-2.png" /&#62;
&#60;img width="1474" height="835" width_o="1474" height_o="835" data-src="https://freight.cargo.site/t/original/i/0830c1d2dceb78fd88cbcfb26e171031a9344df2a98d93f47202209d7d127672/gallery-5.png" data-mid="92730333" border="0"  src="https://freight.cargo.site/w/1000/i/0830c1d2dceb78fd88cbcfb26e171031a9344df2a98d93f47202209d7d127672/gallery-5.png" /&#62;
&#60;img width="1473" height="830" width_o="1473" height_o="830" data-src="https://freight.cargo.site/t/original/i/a5c595da9e111d7b5668653b24d181372f41906c6dbde7620e07ca0225b75a60/gallery-3.png" data-mid="92730331" border="0"  src="https://freight.cargo.site/w/1000/i/a5c595da9e111d7b5668653b24d181372f41906c6dbde7620e07ca0225b75a60/gallery-3.png" /&#62;

Testing ultraboost pellets in space aboard the ISS.

	 
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Surreal concepts of a giant UB20 boosting from planet to planet, to the Boostronaut floating away in a balloon cluster of planets, — nothing is out of reach.&#38;nbsp;

	
Check us out on the moon, we were there first.&#38;nbsp;
	
    
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✨️ THE RESULT&#38;nbsp;A fully integrated video and social media campaign, on Earth and out of this world.  5 new content videos / 1 social persona / 1 space suit / sound design


	👀️&#38;nbsp; FEATURED IN CAMPAIGN US
THE MESSAGE

	
	🖤️&#38;nbsp; THANKSMOTION Branko Jass, Mauri Vio, Lamek Felix / PRODUCTION Kim Tindale, Kait Lacey(EP) / AUDIO Boombox


</description>
		
	</item>
		
		
	<item>
		<title>ibm quantum computers</title>
				
		<link>https://serenewong.com/ibm-quantum-computers</link>

		<pubDate>Mon, 21 Dec 2020 04:11:58 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/ibm-quantum-computers</guid>

		<description>

	03—

	
IBM QUANTUM COMPUTING
2020 / WEBGL / DATAVIZ&#38;nbsp;

	ROLE
CREATIVE DIRECTIONCREATIVE LEAD


CLIENT
IBM

	︎︎︎
	

Beautifully visualizing 4 years of data.


	&#60;img width="2086" height="1250" width_o="2086" height_o="1250" data-src="https://freight.cargo.site/t/original/i/c40ed12a1dd0323f04593024155a0177ee84bd846583a5fcab877e5833ca3368/IBM-1.png" data-mid="92739753" border="0"  src="https://freight.cargo.site/w/1000/i/c40ed12a1dd0323f04593024155a0177ee84bd846583a5fcab877e5833ca3368/IBM-1.png" /&#62;&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" data-mid="92644621" border="0" src="//freight.cargo.site/w/1000/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" style="width: 898.218px; height: 598.887px; display: none;"&#62;


We needed to accurately represent data points of IBM’s quantum computing processing around the world. Using WebGL and a logarithmic scale, I concepted an interactive globe to show the evolution of data. We had data points that ranged from 0 to billions.Conceived at the beginning of the pandemic shutdown, I had to direct a team across 3 timezones and 4 cities. From pitch to launch in 3 weeks, I made it happen.


	&#38;nbsp; &#38;nbsp; 

	
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🖤️&#38;nbsp; THANKSCREATIVE Manuel Martin, Branko Jass&#38;nbsp;/ PRODUCTION Alex Predusel, Carolyn Taylor(EP)&#38;nbsp;/ TECH Sukh Gill(TD),&#38;nbsp;Jérémie Boulay

	
</description>
		
	</item>
		
		
	<item>
		<title>IG REBRAND</title>
				
		<link>https://serenewong.com/IG-REBRAND-1</link>

		<pubDate>Thu, 15 Sep 2022 02:22:55 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/IG-REBRAND-1</guid>

		<description>


	04—&#38;nbsp;
	INSTAGRAM BRAND REFRESH

2022 / MICROSITE / SIZZLE / SOCIAL&#38;nbsp;
	ROLE
CREATIVE DIRECTOR


CLIENT
INSTAGRAM


	︎︎︎


Showcasing the refresh of key brand elements to celebrate the global community of creators on Instagram.
&#38;nbsp;


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Instagram’s brand refresh introduces an illuminated gradient, and a logo-inspired brand typeface by embracing the “squircle”. By always putting community in the forefront, the rebrand created an inclusive experience through a new typeface, and updates to imagery, layouts, and colors. We helped showcase the brand refresh through interactive moments.

	
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We helped Instagram share the details of their new typeface. Instagram Sans was designed with accessibility and global scripts at the core, and made to feel human. 
 

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While the microsite dived deeper into details through interactive moments and OOH imagery, the brand refresh was also revealed in a sizzle reel and through Instagram stories.


	&#60;img width="7295" height="23589" width_o="7295" height_o="23589" data-src="https://freight.cargo.site/t/original/i/3df2c5266cecd5f533e57083380513fde1540ed1dac46ea93e86999b3e3b266d/ig-page-layout.png" data-mid="198909487" border="0"  src="https://freight.cargo.site/w/1000/i/3df2c5266cecd5f533e57083380513fde1540ed1dac46ea93e86999b3e3b266d/ig-page-layout.png" /&#62;
	&#60;img width="7295" height="23589" width_o="7295" height_o="23589" data-src="https://freight.cargo.site/t/original/i/e46ca6cba0029aa75a1f6eb50a320d2cc982a97c6ba18fb5ba861223ba6a74c1/ig-page-type.png" data-mid="198909307" border="0"  src="https://freight.cargo.site/w/1000/i/e46ca6cba0029aa75a1f6eb50a320d2cc982a97c6ba18fb5ba861223ba6a74c1/ig-page-type.png" /&#62;

	
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	✨️ THE RESULT&#38;nbsp;A microsite to showcase the refresh through interactive moments. A sizzle reel, social assets, and a ton of OOHs. 


	👀️&#38;nbsp; FEATURED IN
IT’S NICE THATADWEEK
INSTAGRAM
... and more

🖤️&#38;nbsp; THANKS
CREATIVE Mahala Nelson, Diego Holzman, Melanie Seranusoglu, Stanley Hines Jr., Maggie Bryan(DIR. UX), John Flores, Xi Bass Tihan, Shivani Toshniwal&#38;nbsp;/ PRODUCTION Kimberley Mullen, Sula Greene, Kate Peach, Greg Bennedetto(EP)


</description>
		
	</item>
		
		
	<item>
		<title>hinge-nfaq</title>
				
		<link>https://serenewong.com/hinge-nfaq</link>

		<pubDate>Mon, 20 Nov 2023 01:25:09 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/hinge-nfaq</guid>

		<description>


	05—
	HINGE.NFAQ

2022 / WEB / CAMPAIGN
	ROLE
CREATIVE DIRECTOR


CLIENT
HINGE


	︎︎︎


A new dating resource from Hinge dedicated to providing a platform for LGBTQIA+ daters to answer the questions not talked about enough.


	&#60;img width="1484" height="822" width_o="1484" height_o="822" data-src="https://freight.cargo.site/t/original/i/ebf26a0fb39f111e4de15d0152428467186ad809915eae67676b7627e38cdc99/socialmedia.gif" data-mid="197339679" border="0"  src="https://freight.cargo.site/w/1000/i/ebf26a0fb39f111e4de15d0152428467186ad809915eae67676b7627e38cdc99/socialmedia.gif" /&#62;

&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" data-mid="92644621" border="0" src="//freight.cargo.site/w/1000/i/587a31f74b018769ea7adeb9385354dd830899d40e7fd92a05757a66eea8031d/c3.jpg" style="width: 1020.26px; height: 680.256px; display: none;"&#62;

	
NFAQ, or Not-so Frequently Asked Questions, was launched in close collaboration with Stink Studios to establish the voice, positioning and identity of the community-driven initative spanning social, digital, OOH and the hinge.NFAQ.co microsite.


	&#60;img width="3156" height="1796" width_o="3156" height_o="1796" data-src="https://freight.cargo.site/t/original/i/53bded1039e16f0210b3b8cd5cd17e6d402502b6ea40a95b30775c7983a84d4b/intro.gif" data-mid="197339776" border="0"  src="https://freight.cargo.site/w/1000/i/53bded1039e16f0210b3b8cd5cd17e6d402502b6ea40a95b30775c7983a84d4b/intro.gif" /&#62;


The new website is bold, expressive and dynamic with modern functionality and discerning UX. A core color palette of black and “Flex Gold” balance dynamism and prestige. Pages with dark backgrounds and larger images express who New York Times Advertising is, while the content-rich pages are intentionally lighter to ease in the digestion of more complex content.


&#60;img width="2977" height="1857" width_o="2977" height_o="1857" data-src="https://freight.cargo.site/t/original/i/1c2c382ea21602c77b7786d790d870432ca939907af2092341fcaf4e58dfe501/hinge-ooh.png" data-mid="197340481" border="0"  src="https://freight.cargo.site/w/1000/i/1c2c382ea21602c77b7786d790d870432ca939907af2092341fcaf4e58dfe501/hinge-ooh.png" /&#62;&#60;img width="2423" height="1358" width_o="2423" height_o="1358" data-src="https://freight.cargo.site/t/original/i/b50ad62f4f9215b5b00e3c22acc6f45c2183bf4c6c9f3601ac7c0459668ad2a2/Screenshot-2023-01-05-at-12.52.23-PM.png" data-mid="197341140" border="0"  src="https://freight.cargo.site/w/1000/i/b50ad62f4f9215b5b00e3c22acc6f45c2183bf4c6c9f3601ac7c0459668ad2a2/Screenshot-2023-01-05-at-12.52.23-PM.png" /&#62;


While the answers don’t always come easy, NFAQ brings together six respondents to tackle the wide variety of challenges that dating in the LGBTQIA+ community can present. The Not-So Frequently Asked responses are showcased in a single microsite resource where daters can find answers and get to know the NFAQ respondents with profiles and links to social. Most notably, the site engages new daters directly by providing an opportunity to ask their own questions.


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✨️ THE RESULT&#38;nbsp;After 1-week post-launch, the Hinge.NFAQ.co microsite reached 46K+ visits and a combined 1.12M video views across influencer content on TikTok and Instagram. 


	👀️ FEATURED INBUSTLE
MASHABLE
PINK NEWS✨&#38;nbsp; HONOURED1x FWA Site of the Day
2x Webby Nominees

🖤️&#38;nbsp; THANKSCREATIVE Garrett Close(DD), Jaycee Masucci, Diego Holzman, Cody Cano, Zhenya Rynzhuk / PRODUCTION Jen Vladimirsky(EP), Julieta Capparelli&#38;nbsp;/ TECH Kristofer Black(TD),&#38;nbsp;Juan Laría


</description>
		
	</item>
		
		
	<item>
		<title>lululemon seek curiosity</title>
				
		<link>https://serenewong.com/lululemon-seek-curiosity</link>

		<pubDate>Tue, 22 Dec 2020 06:10:18 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/lululemon-seek-curiosity</guid>

		<description>

	06—

	
LULULEMON&#38;nbsp;SEEK CURIOSITY
2018 / AR MASK / INSTALLATION

	ROLE
CREATIVE DIRECTION
CREATIVE LEAD


CLIENT
LULULEMON
FACEBOOK

	︎︎︎
	

Better Together, the ultimate selfie-making environment.


	&#60;img width="2713" height="1558" width_o="2713" height_o="1558" data-src="https://freight.cargo.site/t/original/i/9df279c7d1a62d313429b04de7f3b5b03e613a125bc69bcfe9bc2eea77881d82/3.jpg" data-mid="93003481" border="0"  src="https://freight.cargo.site/w/1000/i/9df279c7d1a62d313429b04de7f3b5b03e613a125bc69bcfe9bc2eea77881d82/3.jpg" /&#62;
	&#60;img width="2713" height="1558" width_o="2713" height_o="1558" data-src="https://freight.cargo.site/t/original/i/dec5320b19db1af9d910ba83140f5d201dfce0dfbcc676123619dbfb1bd95473/2.png" data-mid="92906627" border="0"  src="https://freight.cargo.site/w/1000/i/dec5320b19db1af9d910ba83140f5d201dfce0dfbcc676123619dbfb1bd95473/2.png" /&#62;

	
To celebrate lululemon’s 20th anniversary, we tapped into the SeaWheeze festival, adding a bespoke lululemon AR party cove to the mix.Seek Curiosity Booth, a freestanding augmented reality pod that uses Facebook AR technology to bring the manifesto to life and create a moment of mindfulness in the midst of the SeaWheeze Sunset Festival after party for Lululemon’s 20th Anniversary.
 

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e295e3d42e6d2b391e2bf0aa9efdf717843dcb1b7f51301f0ec94d702924b047/ezgif.com-gif-maker-1.gif" data-mid="92906634" border="0"  src="https://freight.cargo.site/w/1000/i/e295e3d42e6d2b391e2bf0aa9efdf717843dcb1b7f51301f0ec94d702924b047/ezgif.com-gif-maker-1.gif" /&#62;

    
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✨️ THE RESULT&#38;nbsp;The first brand to merge digital with physical in Facebook’s SparkAR and control lighting via FB in an actual space. 

48 hours in torrential downpour / 2 party coves / 2 integrated AR filters&#38;nbsp;&#38;nbsp;

	
🖤️&#38;nbsp; THANKSCD &#38;nbsp;Dirk Van Ginkel / MOTION Sonia Bashash, Charlotte Lucas&#38;nbsp;/ UX Alex Levstein / PRODUCTION Britney Sirianni, Heather Phenix(EP) / TECH Jonathan McKinnell, Ale Mesa


</description>
		
	</item>
		
		
	<item>
		<title>Footer</title>
				
		<link>https://serenewong.com/Footer</link>

		<pubDate>Mon, 26 Oct 2020 04:14:46 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/Footer</guid>

		<description>


	LET’S MAKE SOMETHING BEAUTIFUL 👉👈
💌 GET IN TOUCH


	Instagram
LinkedIn
</description>
		
	</item>
		
		
	<item>
		<title>info</title>
				
		<link>https://serenewong.com/info</link>

		<pubDate>Mon, 28 Dec 2020 21:41:39 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/info</guid>

		<description>
	

					is an award-winning Creative Director with over 14 years of experience
blending design, storytelling, and technology to create impactful and innovative
experiences. She sets high-quality standards with global cross-functional teams and
creatives, from pitch to delivery at top agencies like Stink Studios and Experience.Monks.

					
She has collaborated with top brands such as Nike, Meta, Adidas, Redbull, Hinge, Coinbase,
Spotify, and Google, directing experiential, digital, and cross-channel brand campaigns.
Using cutting-edge tools like AR, WebGL, ML, deepfake, and AI, Serene has led top-tier
brand expressions and systems with creative direction, narrative-driven concepts, and
world building. She loves solving undefined client asks, starting each one with “what if...?”.

				
She’s currently plotting her next travel adventure, and is attempting to be a home chef (she hasn’t burned down the kitchen yet).&#38;nbsp;

	
	THINGS I DO


	Creative Direction Concept Development PitchingInteractive Experiences Installations


	Integrated Campaigns&#38;nbsp;Website Design
Platform DesignAdvertising Branding

	
HAD A CHANCE TO MAKE FUN THINGS WITH FRIENDS AT&#38;nbsp;

	
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/27c389570644ac50c84999385f143afbe357f27d39e8260fd517733f12ba0b2d/lululemon.png" data-mid="93297411" border="0"  src="https://freight.cargo.site/w/300/i/27c389570644ac50c84999385f143afbe357f27d39e8260fd517733f12ba0b2d/lululemon.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/f9098ffc5c799f432b20616a85b7bacbcb535b220cf00ffd7d0caf04284ce182/spotify.png" data-mid="93297422" border="0"  src="https://freight.cargo.site/w/300/i/f9098ffc5c799f432b20616a85b7bacbcb535b220cf00ffd7d0caf04284ce182/spotify.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/648f4d3be022699c7080722b4d167c7ef161036d4fea1a4c2371cf9d8ec05e86/visa.png" data-mid="93297425" border="0"  src="https://freight.cargo.site/w/300/i/648f4d3be022699c7080722b4d167c7ef161036d4fea1a4c2371cf9d8ec05e86/visa.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/bceaa7853dd481f8559e1004b9951cb6a82850f3c14594ce37d018a6a2809b2a/chanel.png" data-mid="93297404" border="0"  src="https://freight.cargo.site/w/300/i/bceaa7853dd481f8559e1004b9951cb6a82850f3c14594ce37d018a6a2809b2a/chanel.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/69ebb986cd2d0d9b471194cfa08d397e25ea4d02541407911670bf18e6ca4da3/adidas.png" data-mid="93297402" border="0"  src="https://freight.cargo.site/w/300/i/69ebb986cd2d0d9b471194cfa08d397e25ea4d02541407911670bf18e6ca4da3/adidas.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/20e8b80e8e8e2917e1776ad500d069fe7727c6537645cbf85d1e0eefa7497105/dior.png" data-mid="93297405" border="0"  src="https://freight.cargo.site/w/300/i/20e8b80e8e8e2917e1776ad500d069fe7727c6537645cbf85d1e0eefa7497105/dior.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/f036cb44faf310eb2b588887da4a51cadbab09ccab75ea3ed2911cda8b8712e2/shopify.png" data-mid="93297421" border="0"  src="https://freight.cargo.site/w/300/i/f036cb44faf310eb2b588887da4a51cadbab09ccab75ea3ed2911cda8b8712e2/shopify.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/ad728add738d9af1a7e473bf24031036981f491585653a8aa738d520d62ad4ab/ibm.png" data-mid="93297409" border="0"  src="https://freight.cargo.site/w/300/i/ad728add738d9af1a7e473bf24031036981f491585653a8aa738d520d62ad4ab/ibm.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/ec0791fa93c125523739f46ae80aec688d30b14f764b2490f9848cfb43627ab9/facebook.png" data-mid="93297407" border="0"  src="https://freight.cargo.site/w/300/i/ec0791fa93c125523739f46ae80aec688d30b14f764b2490f9848cfb43627ab9/facebook.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/814c806dba0512950d90155b46f4a735aaf7aa070551a43b41148c500e358772/google.png" data-mid="93297408" border="0"  src="https://freight.cargo.site/w/300/i/814c806dba0512950d90155b46f4a735aaf7aa070551a43b41148c500e358772/google.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/00f91a0d5b8b8cda858bcfb720c18f3838e3b72544a5caa2fe710ad1123f5b9f/redbull.png" data-mid="93297419" border="0"  src="https://freight.cargo.site/w/300/i/00f91a0d5b8b8cda858bcfb720c18f3838e3b72544a5caa2fe710ad1123f5b9f/redbull.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/76ba8979a45ada94005af6789555db5f9b572b794002f33ae31bb6858bcddce6/messenger.png" data-mid="93297414" border="0"  src="https://freight.cargo.site/w/300/i/76ba8979a45ada94005af6789555db5f9b572b794002f33ae31bb6858bcddce6/messenger.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/4d2072079e99ebfdc78b044246bf183e8aead888c8b70801c7ed80426ef7f728/oculus.png" data-mid="93297416" border="0"  src="https://freight.cargo.site/w/300/i/4d2072079e99ebfdc78b044246bf183e8aead888c8b70801c7ed80426ef7f728/oculus.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/fb86cb16423e8173d4868c49eedf7e54297584beba67667b7616277b2475b472/oreo.png" data-mid="93297417" border="0"  src="https://freight.cargo.site/w/300/i/fb86cb16423e8173d4868c49eedf7e54297584beba67667b7616277b2475b472/oreo.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/5467c9397d8552587306439384893d7c43981d12b9ab81bca42f5c0d350b7c18/postmates.png" data-mid="93297418" border="0"  src="https://freight.cargo.site/w/300/i/5467c9397d8552587306439384893d7c43981d12b9ab81bca42f5c0d350b7c18/postmates.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/dd23f54c94515da51692ec006df5c7e30a2489d870144ff6191bc4d077c6a846/marcjacobs.png" data-mid="93297412" border="0"  src="https://freight.cargo.site/w/300/i/dd23f54c94515da51692ec006df5c7e30a2489d870144ff6191bc4d077c6a846/marcjacobs.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/0cefb2d1c7aa7c4b656357f7cf5e2bc838e5903019ef8af2b1002fa25d5605fe/sephora.png" data-mid="93297420" border="0"  src="https://freight.cargo.site/w/300/i/0cefb2d1c7aa7c4b656357f7cf5e2bc838e5903019ef8af2b1002fa25d5605fe/sephora.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/c5757bbcdc5ed824b715e149d309882dca6f7c7c6ffd208571fb710eca77acac/estee-lauder.png" data-mid="93297406" border="0"  src="https://freight.cargo.site/w/300/i/c5757bbcdc5ed824b715e149d309882dca6f7c7c6ffd208571fb710eca77acac/estee-lauder.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/71d216d6fc33dc1f4267c12c4124bbd0ea6469a62bca35d9087c41ce25f74beb/telus-health.png" data-mid="93297423" border="0"  src="https://freight.cargo.site/w/300/i/71d216d6fc33dc1f4267c12c4124bbd0ea6469a62bca35d9087c41ce25f74beb/telus-health.png" /&#62;
&#60;img width="300" height="216" width_o="300" height_o="216" data-src="https://freight.cargo.site/t/original/i/cd3543d1ef7f5f8e374fc6306668b3ac2b5b2344d8bb26921b56f8c5958dd046/TRI.png" data-mid="93297424" border="0"  src="https://freight.cargo.site/w/300/i/cd3543d1ef7f5f8e374fc6306668b3ac2b5b2344d8bb26921b56f8c5958dd046/TRI.png" /&#62;

HONOURED &#38;amp; AWARDED

	1x One Show — Best of Discipline
7x One Show — Gold1x One Show — Silver3x One Show — Bronze
1x Cannes Lions — Gold1x Cannes Lions — Silver1x Cannes Lions — Bronze
6x&#38;nbsp;ADC Awards — Gold Cube
1x ADC Awards — Silver Cube3x ADC Awards — Bronze Cube1x D&#38;amp;AD — Graphite1x D&#38;amp;AD — Wood&#38;nbsp;

	
1x&#38;nbsp;Webby1x ADCC
6x FWA FOTD 

2x CSS Design Awards
3x Awwwards SOTD 
 4x&#38;nbsp;Awwwards DEV 
9x Awwwards HM 1x&#38;nbsp;Adweek — Best of Experimental1x&#38;nbsp;Adweek — Honored
2x One Show — Merit1x&#38;nbsp;ADCC — Finalist &#38;nbsp;1x Clio — Shortlist


	LET’S MAKE SOMETHING BEAUTIFUL 👉👈
💌 hello@serenewong.com

	FIND ME
LinkedIn

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	</item>
		
		
	<item>
		<title>WORK</title>
				
		<link>https://serenewong.com/WORK</link>

		<pubDate>Thu, 23 Sep 2021 20:08:25 +0000</pubDate>

		<dc:creator>SERENE WONG — CREATIVE DIRECTOR : DIGITAL/INNOVATION/BRAND</dc:creator>

		<guid isPermaLink="true">https://serenewong.com/WORK</guid>

		<description>ARCHIVE / HIGHLIGHTS
2024 — 
	VERIZON / INNOVATION LAB
(XR) Distilling complex concepts into an interactive narrative 🔜
PIXILE STUDIOS / SUPER ANIMAL WORLD&#38;nbsp;
(GAME UI) Refreshing UI design &#38;amp; new features 🔜COINBASE / HQ
(NDA) An evergreen generative content system&#38;nbsp;META / META QUEST 3
(NDA) Dreaming of possibilities&#38;nbsp;RAY BAN META&#38;nbsp;
(NDA) Creative retail strategy, merging digital and physical&#38;nbsp;NYX / INNOVATION LAB
(NDA) AR experience to elevate product knowledge&#38;nbsp;
2023 — 
	GOOGLE / DOODLES&#38;nbsp;(WEB) Redesigning Doodles for its 25th birthday&#38;nbsp;
 

	2022 —&#38;nbsp;
	HINGE / NFAQ&#38;nbsp;
(CAMPAIGN) A twist on FAQs&#38;nbsp;for LGBTQIA+ datersNIKE VIRTUAL STUDIOS / .SWOOSH
(BLUE SKY) Imagining the future of .Swoosh&#38;nbsp;
INSTAGRAM / BRAND REFRESH
 (WEB) Celebrating an iconic brand’s refresh&#38;nbsp;
NEW YORK TIMES / ADVERTISING

(PLATFORM) Re-imagining the times of advertising


	2021 —
	SPOTIFY / HUMBLE QUEST
(WEB) Discover what it means to be humbleSPOTIFY / 90‘S COUNTRY
(WEB) Celebrate ‘90s country music nostalgia, yee haw
GOOGLE / PIXEL 6 &#38;amp; 6 PRO
(DEMO) In-store demos: pinch, zoom, tappity tap&#38;nbsp;MAILCHIMP / COURIER
(PLATFORM) Transforming modern businesses
TONAL
(WEB) Home of the world’s smartest home gym&#38;nbsp;
REDBULL
(INNOVATION SPRINT) AR experiences to enjoy concerts at home&#38;nbsp;
SNAP / INNOVATION FUND
(INNOVATION SPRINT) Dreaming up the impossible&#38;nbsp;
OCULUS x CAPCOM

(CONCEPT) Experience horror like never before&#38;nbsp;
TWILL HEALTH / TWILL CARE

(APP) Helping people with chronic conditions


	2020 —
	ADIDAS / CONFIRMED EU x GOLDEN TICKET

(CONCEPT) Launching Confirmed in EU&#38;nbsp;TOYOTA / TRI
(WEB) Innovating the future of mobility&#38;nbsp;SPOTIFY / ALONEWITHME.AI

(DEEPFAKE) A personalized generative experienceTELUS / HEALTHCARE

(INNOVATION SPRINT) Re-imagining healthcare&#38;nbsp;
OCULUS / GAME PAGES
(WEB) A design system for games&#38;nbsp;
SHOPIFY / POS
(CAMPAIGN) Never lose a sale&#38;nbsp;
IBM / QUANTUM COMPUTING
(WEBGL) Visualizing 4 years of data&#38;nbsp;


	2019 —
	ADIDAS / SPACE RACE
(CAMPAIGN) One giant leap for adidas
VISA / TOKYO2020
(NDA) AR, athletes, &#38;amp; a memory from Tokyo
GOOGLE CLOUD / HEALTHCARE

(CONCEPT) Commitment to helping healthcare&#38;nbsp;
BOSE / FRAMES
(INNOVATION SPRINT) Binaurial audio experiences&#38;nbsp;
ONEONCOLOGY / REBRAND

(BRANDING + WEB) A mindful approach to oncologyPOSTMATES / SERVE

(WEB) The most advanced automated delivery rover


	2018 —
	SEPHORA / AR BOT
(AR BOT) AR &#38;amp; conversational bots
LULULEMON / SEEK CURIOUSITY

(AR / PHYSICAL) The ultimate selfie environment
AND MORE...
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