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GOOGLE PIXEL 6 IN-STORE DEMOS
2021 / DEMO / APPROLE
CREATIVE DIRECTOR
CLIENT
GOOGLE PIXEL
CREATIVE DIRECTOR
CLIENT
GOOGLE PIXEL
︎︎︎
Demonstrating the brand all-new Pixel 6 & 6 Pro, inside and out.
For the launch of the highly anticipated Pixel 6 & 6 Pro, I directed the concept and design for the in-store demo experience.
The two demos follow the same UX pattern and design template – where they differ is in the visual style, flow, and content. Each experience features a unique color palette and the Material You brand system.
Pixel 6 is expressive and bright and focuses the experience on features that promote creativity and self-expression.
While Pixel 6 Pro features a more neutral color palette, the experience brings the most advanced product features to the forefront.
With the launch of these new phones, was the reveal of an entirely new design system, Material You. Using this new system, we created an experience that was visually striking and distinct to Pixel.
Watch below for a full demo.
✨️ THE RESULT
An experience that suited each unique phone to showcase its new technological features.
🖤️ THANKS
CREATIVE Mahala Nelson, Stanley Hines Jr., Diego Holzman, Maggie Bryan(DIR. UX) / PRODUCTION Greg Benedetto(EP), Kate Peach / TECH Ben Priddy(TD), Nathan Dallaire, Michigan Labs
CREATIVE Mahala Nelson, Stanley Hines Jr., Diego Holzman, Maggie Bryan(DIR. UX) / PRODUCTION Greg Benedetto(EP), Kate Peach / TECH Ben Priddy(TD), Nathan Dallaire, Michigan Labs