is an award-winning Creative Director with over 14 years of experience
blending design, storytelling, and technology to create impactful and innovative
experiences. She sets high-quality standards with global cross-functional teams and
creatives, from pitch to delivery at top agencies like Stink Studios and Experience.Monks.
She has collaborated with top brands such as Nike, Meta, Adidas, Redbull, Hinge, Coinbase,
Spotify, and Google, directing experiential, digital, and cross-channel brand campaigns.
Using cutting-edge tools like AR, WebGL, ML, deepfake, and AI, Serene has led top-tier
brand expressions and systems with creative direction, narrative-driven concepts, and
world building. She loves solving undefined client asks, starting each one with “what if...?”.
She’s currently plotting her next travel adventure, and is attempting to be a home chef (she hasn’t burned down the kitchen yet).
is an award-winning Creative Director with over 14 years of experience
blending design, storytelling, and technology to create impactful and innovative
experiences. She sets high-quality standards with global cross-functional teams and
creatives, from pitch to delivery at top agencies like Stink Studios and Experience.Monks.
She has collaborated with top brands such as Nike, Meta, Adidas, Redbull, Hinge, Coinbase, Spotify, and Google, directing experiential, digital, and cross-channel brand campaigns. Using cutting-edge tools like AR, WebGL, ML, deepfake, and AI, Serene has led top-tier brand expressions and systems with creative direction, narrative-driven concepts, and world building. She loves solving undefined client asks, starting each one with “what if...?”.
She’s currently plotting her next travel adventure, and is attempting to be a home chef (she hasn’t burned down the kitchen yet).
She has collaborated with top brands such as Nike, Meta, Adidas, Redbull, Hinge, Coinbase, Spotify, and Google, directing experiential, digital, and cross-channel brand campaigns. Using cutting-edge tools like AR, WebGL, ML, deepfake, and AI, Serene has led top-tier brand expressions and systems with creative direction, narrative-driven concepts, and world building. She loves solving undefined client asks, starting each one with “what if...?”.
She’s currently plotting her next travel adventure, and is attempting to be a home chef (she hasn’t burned down the kitchen yet).
THINGS I DO
Creative Direction
Concept Development
Pitching
Interactive Experiences
Installations
Concept Development
Pitching
Interactive Experiences
Installations
Integrated Campaigns
Website Design
Platform Design
Advertising
Branding
Website Design
Platform Design
Advertising
Branding
HAD A CHANCE TO MAKE FUN THINGS WITH FRIENDS AT
HONOURED & AWARDED
1x One Show — Best of Discipline
7x One Show — Gold
1x One Show — Silver
3x One Show — Bronze
1x Cannes Lions — Gold
1x Cannes Lions — Silver
1x Cannes Lions — Bronze
6x ADC Awards — Gold Cube
1x ADC Awards — Silver Cube
3x ADC Awards — Bronze Cube
1x D&AD — Graphite
1x D&AD — Wood
7x One Show — Gold
1x One Show — Silver
3x One Show — Bronze
1x Cannes Lions — Gold
1x Cannes Lions — Silver
1x Cannes Lions — Bronze
6x ADC Awards — Gold Cube
1x ADC Awards — Silver Cube
3x ADC Awards — Bronze Cube
1x D&AD — Graphite
1x D&AD — Wood
1x Webby
1x ADCC
6x FWA FOTD
2x CSS Design Awards
3x Awwwards SOTD
4x Awwwards DEV
9x Awwwards HM
1x Adweek — Best of Experimental
1x Adweek — Honored
2x One Show — Merit
1x ADCC — Finalist
1x Clio — Shortlist
1x ADCC
6x FWA FOTD
2x CSS Design Awards
3x Awwwards SOTD
4x Awwwards DEV
9x Awwwards HM
1x Adweek — Best of Experimental
1x Adweek — Honored
2x One Show — Merit
1x ADCC — Finalist
1x Clio — Shortlist