SERENE WONG
(CREATIVE DIRECTOR)

ARCHIVE / HIGHLIGHTS

2024 —
VERIZON / INNOVATION LAB
(XR) Distilling complex concepts into an interactive narrative 🔜

PIXILE STUDIOS / SUPER ANIMAL WORLD 
(GAME UI) Refreshing UI design & new features 🔜

COINBASE / HQ
(NDA) An evergreen generative content system 

META / META QUEST 3
(NDA) Dreaming of possibilities 

RAY BAN META 
(NDA) Creative retail strategy, merging digital and physical 

NYX / INNOVATION LAB
(NDA) AR experience to elevate product knowledge 


2023 —
GOOGLE / DOODLES 
(WEB) Redesigning Doodles for its 25th birthday 


2022 — 
HINGE / NFAQ 
(CAMPAIGN) A twist on FAQs for LGBTQIA+ daters

NIKE VIRTUAL STUDIOS / .SWOOSH
(BLUE SKY) Imagining the future of .Swoosh 

INSTAGRAM / BRAND REFRESH
(WEB) Celebrating an iconic brand’s refresh 

NEW YORK TIMES / ADVERTISING
(PLATFORM) Re-imagining the times of advertising


2021 —
SPOTIFY / HUMBLE QUEST
(WEB) Discover what it means to be humble

SPOTIFY / 90‘S COUNTRY
(WEB) Celebrate ‘90s country music nostalgia, yee haw

GOOGLE / PIXEL 6 & 6 PRO
(DEMO) In-store demos: pinch, zoom, tappity tap 

MAILCHIMP / COURIER
(PLATFORM) Transforming modern businesses

TONAL
(WEB) Home of the world’s smartest home gym 

REDBULL
(INNOVATION SPRINT) AR experiences to enjoy concerts at home 

SNAP / INNOVATION FUND
(INNOVATION SPRINT) Dreaming up the impossible 

OCULUS x CAPCOM
(CONCEPT) Experience horror like never before 

TWILL HEALTH / TWILL CARE
(APP) Helping people with chronic conditions



2020 —
ADIDAS / CONFIRMED EU x GOLDEN TICKET
(CONCEPT) Launching Confirmed in EU 

TOYOTA / TRI
(WEB) Innovating the future of mobility 

SPOTIFY / ALONEWITHME.AI
(DEEPFAKE) A personalized generative experience

TELUS / HEALTHCARE
(INNOVATION SPRINT) Re-imagining healthcare 

OCULUS / GAME PAGES
(WEB) A design system for games 

SHOPIFY / POS
(CAMPAIGN) Never lose a sale 

IBM / QUANTUM COMPUTING
(WEBGL) Visualizing 4 years of data 


2019 —
ADIDAS / SPACE RACE
(CAMPAIGN) One giant leap for adidas

VISA / TOKYO2020
(NDA) AR, athletes, & a memory from Tokyo

GOOGLE CLOUD / HEALTHCARE
(CONCEPT) Commitment to helping healthcare 

BOSE / FRAMES
(INNOVATION SPRINT) Binaurial audio experiences 

ONEONCOLOGY / REBRAND
(BRANDING + WEB) A mindful approach to oncology

POSTMATES / SERVE
(WEB) The most advanced automated delivery rover



2018 —
SEPHORA / AR BOT
(AR BOT) AR & conversational bots

LULULEMON / SEEK CURIOUSITY
(AR / PHYSICAL) The ultimate selfie environment

AND MORE...