SERENE WONG
(CREATIVE DIRECTOR)

ARCHIVE / HIGHLIGHTS

2023 —
GOOGLE / DOODLES 
(WEB) Redesigning Doodles for its 25th birthday 🔒


2022 — 
HINGE / NFAQ 
(CAMPAIGN) A twist on FAQs for LGBTQIA+ daters

NIKE VIRTUAL STUDIOS / .SWOOSH
(NDA) A top secret experience 🔒

INSTAGRAM BRAND REFRESH
(WEB) Celebrating an iconic brand’s refresh 

NEW YORK TIMES / ADVERTISING
(PLATFORM) Re-imagining the times of advertising


2021 —
SPOTIFY / HUMBLE QUEST
(WEB) Discover what it means to be humble

SPOTIFY / 90‘S COUNTRY
(WEB) Celebrate ‘90s country music nostalgia, yee haw

GOOGLE / PIXEL 6 & 6 PRO
(DEMO) In-store demos: pinch, zoom, tappity tap 

MAILCHIMP / COURIER
(PLATFORM) Transforming modern businesses

TONAL
(WEB) Home of the worl’ds smartest home gym 🤐

REDBULL
(INNOVATION SPRINT) Using AR to bring concerts home 🤐

SNAP / INNOVATION FUND
(INNOVATION SPRINT) Dreaming up the impossible 🤐

OCULUS x CAPCOM
(CONCEPT) Experience horror like never before 🤐

TWILL HEALTH / TWILL CARE
(APP) Helping people with chronic conditions



2020 —
ADIDAS / CONFIRMED EU x GOLDEN TICKET
(CONCEPT) Launching Confirmed in EU 🤐

TOYOTA / TRI
(WEB) Innovating the future of mobility 

SPOTIFY / ALONEWITHME.AI
(DEEPFAKE) A personalized generative experience

TELUS / HEALTHCARE
(INNOVATION SPRINT) Re-imagining healthcare 🤐

OCULUS / GAME PAGES
(WEB) A design system for games 🤐

SHOPIFY / POS
(CAMPAIGN) Never lose a sale 🤐

IBM / QUANTUM COMPUTING
(WEBGL) Visualizing 4 years of data 


2019 —
ADIDAS / SPACE RACE
(CAMPAIGN) One giant leap for adidas

VISA / TOKYO2020
(NDA) AR, athletes, & something to send home 🤐

GOOGLE CLOUD / HEALTHCARE
(CONCEPT) Commitment to helping healthcare 🤐

BOSE / FRAMES
(INNOVATION SPRINT) Binaurial audio experiences 🤐

ONEONCOLOGY / REBRAND
(BRANDING + WEB) A mindful approach to oncology

POSTMATES / SERVE
(WEB) The most advanced automated delivery rover



2018 —
SEPHORA / AR BOT
(AR BOT) AR & conversational bots

LULULEMON / SEEK CURIOUSITY
(AR / PHYSICAL) The ultimate selfie environment

AND MORE...