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NEW YORK TIMES ADVERTISING
2022 / WEB / PLATFORMROLE
CREATIVE DIRECTOR
CLIENT
NEW YORK TIMES
CREATIVE DIRECTOR
CLIENT
NEW YORK TIMES
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Holistically bringing together their offerings into a single digital platform that could adapt with the business.
To help create a more integrated digital experience and present a unified brand, we streamlined the user experience, collapsing multiple websites, including T Brand, the content studio of New York Times Advertising, The New York Times Media Kit and the Self-Service Advertising Portal — into a single digital platform.
The new website is bold, expressive and dynamic with modern functionality and discerning UX. A core color palette of black and “Flex Gold” balance dynamism and prestige. Pages with dark backgrounds and larger images express who New York Times Advertising is, while the content-rich pages are intentionally lighter to ease in the digestion of more complex content.
To launch the new platform, we also created a sizzle video to showcase the new digital brand identity and key interactions.
✨️ THE RESULT
A new digital home for New York Times Advertising that is robust, intuitive and innovative — providing an experience as premium as their offerings.
🖤️ THANKS
CREATIVE Mahala Nelson, Jaycee Masucci, Stanley Hines Jr., John Flores, Maggie Bryan(DIR. UX) / PRODUCTION Greg Benedetto(EP), Kate Peach / TECH Ben Priddy(TD), Stefan Kowal, Juan Laría, Sonia Boller, Nathan Dallaire
CREATIVE Mahala Nelson, Jaycee Masucci, Stanley Hines Jr., John Flores, Maggie Bryan(DIR. UX) / PRODUCTION Greg Benedetto(EP), Kate Peach / TECH Ben Priddy(TD), Stefan Kowal, Juan Laría, Sonia Boller, Nathan Dallaire