02—
ADIDAS SPACE RACE
2019 / CAMPAIGN / SOCIAL MEDIA / COSTUME DESIGNROLE
CREATIVE DIRECTION
CREATIVE LEAD
CLIENT
ADIDAS
CREATIVE DIRECTION
CREATIVE LEAD
CLIENT
ADIDAS
︎︎︎
One small step for Boostronaut,
one giant leap for adidas.
![](https://freight.cargo.site/t/original/i/35f4c0df5b84862a16cc7f26dc608f735eb67ee0cff5c35a7559a82fe8b32a21/shoe.png)
![](https://freight.cargo.site/t/original/i/abc98038dfe319dde036f0054bcca528f14b95359ac231d09bb2d524a10315f7/EJslhSaU0AMtfMY.jpeg)
To celebrate and announce the new partnership between adidas and the ISS National Lab to experiment on materials and products above the atmosphere, I created the “Boostronaut” and directed a series of fun short clips to promote the partnership.
![](https://freight.cargo.site/t/original/i/b4ebc78c7330f4f44b933fcb900c38fb2c5398645ad53aba5a2fac3345299049/EKQLDqPUEAAbyaD-2.png)
![](https://freight.cargo.site/t/original/i/6841e6b6f7bfe0e282abc266291ebaca6183558abc5266c12c5722877a8e1585/tweet-1.png)
![](https://freight.cargo.site/t/original/i/ef29d06cb124a65a715330b79aecc56d65c38b386b6000e588a08897f5302c42/tweet-2.png)
![](https://freight.cargo.site/t/original/i/a18abf4d8997d0693cfc55fd478e04e1144dc853f5aabef16d737712867c7d97/tweet-3.png)
![](https://freight.cargo.site/t/original/i/e172d36e0aa794572da41d24465c5a094c6a7160152c2c8fad75336517dfe739/tweet-4.png)
SOCIAL
“Boostronaut” arrived on Twitter, wearing a space suit I designed. The suit was inspired by elements from adidas sportswear and the new Ultra Boost 2020 sneakers.
The persona is that of a fun-loving astronaut who has just returned from a long stint on the ISS and now wants to watch basketball — appearing courtside at NBA games.
“Boostronaut” arrived on Twitter, wearing a space suit I designed. The suit was inspired by elements from adidas sportswear and the new Ultra Boost 2020 sneakers.
The persona is that of a fun-loving astronaut who has just returned from a long stint on the ISS and now wants to watch basketball — appearing courtside at NBA games.
I directed a series of promotional short videos which tell the story of UB20s in space 🚀️
6 videos / 2 cuts / 6 formats / all for social consumption
Getting ready for the mission
![](https://freight.cargo.site/t/original/i/1a94e0969ce55850174db94a1b2dcaea253ae8ed8ad7bddd6468c64d73f3b554/gallery-1.png)
![](https://freight.cargo.site/t/original/i/76f5e15a16dc467cb0b5dcdb0a4342de3b87b4eae8342038f6954d3201b12b7c/gallery-4.png)
![](https://freight.cargo.site/t/original/i/0210a09d1fc8e447b8d05a9db40aa089689249a1eaf55ba7af4af6e802c5d11e/gallery-2.png)
![](https://freight.cargo.site/t/original/i/0830c1d2dceb78fd88cbcfb26e171031a9344df2a98d93f47202209d7d127672/gallery-5.png)
![](https://freight.cargo.site/t/original/i/a5c595da9e111d7b5668653b24d181372f41906c6dbde7620e07ca0225b75a60/gallery-3.png)
Testing ultraboost pellets in space aboard the ISS.
Surreal concepts of a giant UB20 boosting from planet to planet, to the Boostronaut floating away in a balloon cluster of planets, — nothing is out of reach.
Check us out on the moon, we were there first.
✨️ THE RESULT
5 new content videos / 1 social persona / 1 space suit / sound design
👀️ FEATURED IN
CAMPAIGN US
THE MESSAGE
A fully integrated video and social media campaign, on Earth and out of this world.
5 new content videos / 1 social persona / 1 space suit / sound design
👀️ FEATURED IN
CAMPAIGN US
THE MESSAGE
🖤️ THANKS
MOTION Branko Jass, Mauri Vio, Lamek Felix / PRODUCTION Kim Tindale, Kait Lacey(EP) / AUDIO Boombox
MOTION Branko Jass, Mauri Vio, Lamek Felix / PRODUCTION Kim Tindale, Kait Lacey(EP) / AUDIO Boombox