SERENE WONG
(CREATIVE DIRECTOR)




/DOODLES

2023 / WEB / REDESIGN
ROLE
CREATIVE DIRECTOR


CLIENT
GOOGLE DOODLES




︎︎︎




Redesigning Google Doodles for its 25th birthday.







Google Doodles is loved globally for its daily doodles honoring artists and significant events. It was time for an update to the /Doodles home to showcase the vibrancy of its community. We redesigned and reimagined the /Doodles experience to embody the essence of its doodles. 









To mirror the evolution of Google Doodles, the site has evolved from a simple static designs to complex, interactive moments that allow users to explore the archives of Google Doodles. Different tiers of Doodle Detail Pages were designed to reflect different types of events and details.










To keep in line with the playfulness of /Doodles, we created interactive discovery modules as a way for users to discover the /Doodles archives.

🔒 DM me to hear more about the process and more top secret things. 






✨️ THE RESULT 

A new home for /Doodles to spark joy and for people to discover.






🖤️  THANKS
CREATIVE River Marchand, Stanley Hines Jr., Melanie Seranusoglu, Camille Mormal, Diego Holzman, Rafael Kuznicki, Maylén Leita, Garret Close(DD), Maggie Bryan(DIR. UX) / PRODUCTION Jen Vladimirsky(EP), Julieta Capparelli / TECH R/GA