06—
LULULEMON SEEK CURIOSITY
2018 / AR MASK / INSTALLATIONROLE
CREATIVE DIRECTION
CREATIVE LEAD
CLIENT
LULULEMON
FACEBOOK
CREATIVE DIRECTION
CREATIVE LEAD
CLIENT
LULULEMON
︎︎︎
Better Together, the ultimate selfie-making environment.
![](https://freight.cargo.site/t/original/i/9df279c7d1a62d313429b04de7f3b5b03e613a125bc69bcfe9bc2eea77881d82/3.jpg)
![](https://freight.cargo.site/t/original/i/dec5320b19db1af9d910ba83140f5d201dfce0dfbcc676123619dbfb1bd95473/2.png)
To celebrate lululemon’s 20th anniversary, we tapped into the SeaWheeze festival, adding a bespoke lululemon AR party cove to the mix.
Seek Curiosity Booth, a freestanding augmented reality pod that uses Facebook AR technology to bring the manifesto to life and create a moment of mindfulness in the midst of the SeaWheeze Sunset Festival after party for Lululemon’s 20th Anniversary.
![](https://freight.cargo.site/t/original/i/e295e3d42e6d2b391e2bf0aa9efdf717843dcb1b7f51301f0ec94d702924b047/ezgif.com-gif-maker-1.gif)
✨️ THE RESULT
The first brand to merge digital with physical in Facebook’s SparkAR and control lighting via FB in an actual space.
48 hours in torrential downpour / 2 party coves / 2 integrated AR filters
The first brand to merge digital with physical in Facebook’s SparkAR and control lighting via FB in an actual space.
48 hours in torrential downpour / 2 party coves / 2 integrated AR filters
🖤️ THANKS
CD Dirk Van Ginkel / MOTION Sonia Bashash, Charlotte Lucas / UX Alex Levstein / PRODUCTION Britney Sirianni, Heather Phenix(EP) / TECH Jonathan McKinnell, Ale Mesa
CD Dirk Van Ginkel / MOTION Sonia Bashash, Charlotte Lucas / UX Alex Levstein / PRODUCTION Britney Sirianni, Heather Phenix(EP) / TECH Jonathan McKinnell, Ale Mesa