SERENE WONG
(CREATIVE DIRECTOR)



05—

LULULEMON 
SEEK CURIOSITY

2018 / AR MASK / INSTALLATION
ROLE
CREATIVE DIRECTION
CREATIVE LEAD


CLIENT
LULULEMON
FACEBOOK




︎︎︎



Better Together, the ultimate selfie-making environment.






To celebrate lululemon’s 20th anniversary, we tapped into the SeaWheeze festival, adding a bespoke lululemon AR party cove to the mix.

Seek Curiosity Booth, a freestanding augmented reality pod that uses Facebook AR technology to bring the manifesto to life and create a moment of mindfulness in the midst of the SeaWheeze Sunset Festival after party for Lululemon’s 20th Anniversary.







✨️ THE RESULT 

The first brand to merge digital with physical in Facebook’s SparkAR and control lighting via FB in an actual space.


48 hours in torrential downpour / 2 party coves / 2 integrated AR filters 

 

🖤️  THANKS
CD  Dirk Van Ginkel / MOTION Sonia Bashash, Charlotte Lucas / UX Alex Levstein / PRODUCTION Britney Sirianni, Heather Phenix(EP) / TECH Jonathan McKinnell, Ale Mesa