06—
LULULEMON SEEK CURIOSITY
2018 / AR MASK / INSTALLATIONROLE
CREATIVE DIRECTION
CREATIVE LEAD
CLIENT
LULULEMON
FACEBOOK
CREATIVE DIRECTION
CREATIVE LEAD
CLIENT
LULULEMON
︎︎︎
Better Together, the ultimate selfie-making environment.
To celebrate lululemon’s 20th anniversary, we tapped into the SeaWheeze festival, adding a bespoke lululemon AR party cove to the mix.
Seek Curiosity Booth, a freestanding augmented reality pod that uses Facebook AR technology to bring the manifesto to life and create a moment of mindfulness in the midst of the SeaWheeze Sunset Festival after party for Lululemon’s 20th Anniversary.
✨️ THE RESULT
The first brand to merge digital with physical in Facebook’s SparkAR and control lighting via FB in an actual space.
48 hours in torrential downpour / 2 party coves / 2 integrated AR filters
The first brand to merge digital with physical in Facebook’s SparkAR and control lighting via FB in an actual space.
48 hours in torrential downpour / 2 party coves / 2 integrated AR filters
🖤️ THANKS
CD Dirk Van Ginkel / MOTION Sonia Bashash, Charlotte Lucas / UX Alex Levstein / PRODUCTION Britney Sirianni, Heather Phenix(EP) / TECH Jonathan McKinnell, Ale Mesa
CD Dirk Van Ginkel / MOTION Sonia Bashash, Charlotte Lucas / UX Alex Levstein / PRODUCTION Britney Sirianni, Heather Phenix(EP) / TECH Jonathan McKinnell, Ale Mesa