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.SWOOSH
2022 / WEBGL / CONCEPTUAL PROTOTYPING / 3DROLE
CREATIVE DIRECTOR
CLIENT
NIKE VIRTUAL STUDIOS
NIKE
CREATIVE DIRECTOR
CLIENT
NIKE VIRTUAL STUDIOS
NIKE
︎︎︎
Defining and exploring the future of .SWOOSH & NFTs.
In the growing world of NFTs, Nike Virtual Studios approached us to think of what the future could hold. What could an artifact look like? What could it do? How might it evolve over time? How can we create an equation that could scale across thousands of shoes?
Through discovery and play, we created working prototypes that explored the possibilities that were just the beginning of the future.
We experimented with how to bring the artifacts to life through webGL, and how to make a scalable, sometimes templated, experience.
🔒 DM me to hear more about the process and more top secret things.
✨️ THE RESULT
A multi-tiered scalable approach and prototype to conceptually creating Nike Virtual Studio’s future NFTs, PDPs, and product experiences.
🖤️ THANKS
CREATIVE Nacho Fretes(DD), Mahala Nelson, River Marchand, Isaac Garcia / PRODUCTION Jen Vladimirsky(EP) / TECH Eric Wolinsky
CREATIVE Nacho Fretes(DD), Mahala Nelson, River Marchand, Isaac Garcia / PRODUCTION Jen Vladimirsky(EP) / TECH Eric Wolinsky