07—
ONEONCOLOGY REDESIGN
2019 / BRANDING / WEBSITE / INSTALLATIONROLE
CREATIVE LEAD
DESIGN
CLIENT
ONEONCOLOGY
CREATIVE LEAD
DESIGN
CLIENT
ONEONCOLOGY
︎︎︎
Building trust, through clarity. A mindful approach to branding.
As a startup, One Oncology’s messaging and visual presence was still being formed. It needed to be simple, specific and welcoming to their two unique audiences: doctors and patients.
The solution was to pair OneOncology’s technical efficiency and advanced data processing with soft branding: light colors, greens, circles, no hard edges.
The new design system modernizes and elevates the OneOncology brand while removing all unnecessary ornament, allowing the critical information a patient is looking for to shine through.
I simplified their intricate brand pillars and ecosystem into digestible animated infographics that made the content accessible through a strong narrative.
This carried through on their website, at conferences, and in presentations.
✨️ THE RESULT
A full rebrand from digital to physical.
Logo / website / conference installation / brand guidelines
🖤️ THANKS
CD Adam Romano / CREATIVE Charlotte Lucas, Mauri Vio / UX Alex Levstein / PRODUCTION Britney Sirianni / TECH Vadim Namniak, Jonathan McKinnell, Ale Mesa
CD Adam Romano / CREATIVE Charlotte Lucas, Mauri Vio / UX Alex Levstein / PRODUCTION Britney Sirianni / TECH Vadim Namniak, Jonathan McKinnell, Ale Mesa