SERENE WONG
(CREATIVE DIRECTOR)



06—

ONEONCOLOGY REDESIGN

2019 / BRANDING / WEBSITE / INSTALLATION
ROLE
CREATIVE LEAD
DESIGN


CLIENT
ONEONCOLOGY




︎︎︎



Building trust, through clarity. A mindful approach to branding.






As a startup, One Oncology’s messaging and visual presence was still being formed. It needed to be simple, specific and welcoming to their two unique audiences: doctors and patients.

The solution was to pair OneOncology’s technical efficiency and advanced data processing with soft branding: light colors, greens, circles, no hard edges.

The new design system modernizes and elevates the OneOncology brand while removing all unnecessary ornament, allowing the critical information a patient is looking for to shine through.







I simplified their intricate brand pillars and ecosystem into digestible animated infographics that made the content accessible through a strong narrative.

This carried through on their website, at conferences, and in presentations. 




✨️ THE RESULT 

A full rebrand from digital to physical.

Logo / website / conference installation / brand guidelines 

 

🖤️  THANKS
CD  Adam Romano / CREATIVE Charlotte Lucas, Mauri Vio / UX Alex Levstein / PRODUCTION Britney Sirianni / TECH Vadim Namniak, Jonathan McKinnell, Ale Mesa