HUMBLE QUEST

2021 / WEB / MICROSITE

ROLE
CREATIVE DIRECTOR


CLIENT
SPOTIFY
MAREN MORRIS

︎︎︎

Discover what it means to be humble.

Inspired by how much Maren loves tarot cards, we wanted to bring that magic to life. Paired with dreamy skies, interactions, music, and pastel tones, a quest card is revealed -- prompting users with a daily practice of self care and being intentional. Complete a new quest each day, accompanied by a curated song from her album.

To celebrate her new album, Spotify and Maren Morris teamed up to create “Humble Quest Cards,” which were written by Maren and designed in partnership with illustrator Danielle Noel.

✨️ THE RESULT 

Bringing the magic of Humble Quest to life.

🖤️  THANKS
CREATIVE Xi Bass Tihan / PRODUCTION Greg Benedetto^(EP), Mary Lopez / TECH Ben Priddy^(TD), Juan Laría