ALONEWITHME.AI

2020 / DEEPFAKE / WEBGL / MACHINE LEARNING

ROLE
CREATIVE DIRECTION
CREATIVE LEAD

CLIENT
SPOTIFY
THE WEEKND

︎︎︎

A personalized generative experience powered by deepfake, machine learning and your Spotify listening data. 

Concepted at the beginning of Covid, virtual experiences, and social isolation, comes an intimate listening experience with The Weeknd for his fans. 

The Weeknd had just launched his new album and cancelled his tour due to the pandemic. We wanted to create a connection between the artist and fans by having The Weeknd commenting on their personal listening habits, and talking with them. 

Get the invite from The Weeknd through socials or the Spotify app to enter the experience.

I managed our team across
6 countries / 8 cities / 6 timezones / and launched in 6 weeks while fully remote 🚀️

I directed Jam3’s first fully remote shoot and new production with our production partner in Montreal. 

With remote shooting and deepfake video, combined with AI-powered audio, we created a digital version of The Weeknd. With limited footage and using webGL, we pushed technology to its limits to bring a unique experience for every user that has listened to The Weeknd on Spotify, in a way that has never been done before.

✨️ THE RESULT 

The first brand to merge deepfake video, AI-powered audio, wild vfx, webGL, and user data to create a unique experience for each user.

👀️  FEATURED IN
HYPEBEAST
ADWEEK
BILLBOARD
GENIUS
UPROXX
IMMERSIVE THINGS
... and more

✨  HONOURED

1x One Show — Best of Discipline
7x One Show — Gold
1x One Show — Silver
3x One Show — Bronze
1x Cannes Lions — Gold
1x Cannes Lions — Silver
1x Cannes Lions — Bronze
6x ADC Awards — Gold Cube
1x ADC Awards — Silver Cube
3x ADC Awards — Bronze Cube

1x D&AD — Graphite
1x D&AD — Wood
1x ADCC — Bronze
1x FWA FOTD
1x Awwwards — SOTD
1x Awwwards — Dev
1x Webby
1x Adweek — Best of Experimental
1x Adweek — Honored
1x Clio — Shortlist

🖤️  THANKS
ECD  Adrian Belina / CREATIVE Branko Jass, Diego Tramontin, Rodeo / PRODUCTION Greg Benedetto, Ryan Kelly, Greg Meltzer^(EP) / TECH William Chen^(TD), Iran Reyes, Jacob Jang, Fran Abal, Mathis Biabiany, Edgard Zavarezzi

02—

ADIDAS SPACE RACE

2019 / CAMPAIGN / SOCIAL MEDIA / COSTUME DESIGN

ROLE
CREATIVE DIRECTION
CREATIVE LEAD

CLIENT
ADIDAS

︎︎︎

One small step for Boostronaut,
one giant leap for adidas.

To celebrate and announce the new partnership between adidas and the ISS National Lab to experiment on materials and products above the atmosphere, I created the “Boostronaut” and directed a series of fun short clips to promote the partnership.  

SOCIAL

“Boostronaut” arrived on Twitter, wearing a space suit I designed. The suit was inspired by elements from adidas sportswear and the new Ultra Boost 2020 sneakers.

The persona is that of a fun-loving astronaut who has just returned from a long stint on the ISS and now wants to watch basketball — appearing courtside at NBA games.

I directed a series of promotional short videos which tell the story of UB20s in space 🚀️

6 videos / 2 cuts / 6 formats / all for social consumption

Testing ultraboost pellets in space aboard the ISS.

Surreal concepts of a giant UB20 boosting from planet to planet, to the Boostronaut floating away in a balloon cluster of planets, — nothing is out of reach. 

Check us out on the moon, we were there first. 

✨️ THE RESULT 

A fully integrated video and social media campaign, on Earth and out of this world.

5 new content videos / 1 social persona / 1 space suit / sound design



👀️  FEATURED IN
CAMPAIGN US
THE MESSAGE

🖤️  THANKS
MOTION Branko Jass, Mauri Vio, Lamek Felix / PRODUCTION Kim Tindale, Kait Lacey^(EP) / AUDIO Boombox

03—

IBM QUANTUM COMPUTING

2020 / WEBGL / DATAVIZ 

ROLE
CREATIVE DIRECTION
CREATIVE LEAD

CLIENT
IBM

︎︎︎

Beautifully visualizing 4 years of data.

We needed to accurately represent data points of IBM’s quantum computing processing around the world.

Using WebGL and a logarithmic scale, I concepted an interactive globe to show the evolution of data. We had data points that ranged from 0 to billions.

Conceived at the beginning of the pandemic shutdown, I had to direct a team across 3 timezones and 4 cities. From pitch to launch in 3 weeks, I made it happen.

   

🖤️  THANKS
CREATIVE Manuel Martin, Branko Jass / PRODUCTION Alex Predusel, Carolyn Taylor^(EP) / TECH Sukh Gill^(TD), Jérémie Boulay

INSTAGRAM BRAND REFRESH

2022 / MICROSITE / SIZZLE / SOCIAL 

ROLE
CREATIVE DIRECTOR

CLIENT
INSTAGRAM

︎︎︎

Showcasing the refresh of key brand elements to celebrate the global community of creators on Instagram.
 

Instagram’s brand refresh introduces an illuminated gradient, and a logo-inspired brand typeface by embracing the “squircle”. By always putting community in the forefront, the rebrand created an inclusive experience through a new typeface, and updates to imagery, layouts, and colors. We helped showcase the brand refresh through interactive moments.

We helped Instagram share the details of their new typeface. Instagram Sans was designed with accessibility and global scripts at the core, and made to feel human.

While the microsite dived deeper into details through interactive moments and OOH imagery, the brand refresh was also revealed in a sizzle reel and through Instagram stories.

✨️ THE RESULT 

A microsite to showcase the refresh through interactive moments. A sizzle reel, social assets, and a ton of OOHs.

👀️  FEATURED IN
IT’S NICE THAT
ADWEEK
INSTAGRAM
... and more

🖤️  THANKS
CREATIVE Mahala Nelson, Diego Holzman, Melanie Seranusoglu, Stanley Hines Jr., Maggie Bryan^{(DIR. UX)}, John Flores, Xi Bass Tihan, Shivani Toshniwal / PRODUCTION Kimberley Mullen, Sula Greene, Kate Peach, Greg Bennedetto^(EP)